Mindblown: a blog about philosophy.

Is outreach an important part of social media marketing? Guest blogging is one of the most effective and widely discussed methods of outreach, but social media can help your outreach efforts significantly, as well. Connect with other influencers in your industry via social media, and then build relationships with them through conversations and helping them to…

 Is YouTube important for marketing? Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

Should we be using Google+ for marketing? Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore.

How should we be using LinkedIn for marketing? LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your…

How should we be using Twitter for marketing? Twitter has over 313 million users and is ideal for sharing your content and connecting with other influencers in your industry.

How should we be using Facebook for marketing? Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.

Is social media marketing better for B2C or B2B businesses? It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media…

Does my company really need a blog for social media marketing? Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog…

Which social media platforms should my business have a presence on? There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some…

How much does social media marketing cost? What’s the ROI? One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing marketing from a firm, there is always a cost. The…