My Blog

Mindblown: a blog about philosophy.

  • Can I buy a list when I’m just starting out with email marketing?

     Can I buy a list when I’m just starting out with email marketing? It can be tempting, but you’ve got to resist that temptation. The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. First of all, many email service providers won’t even allow…

  •  Isn’t social media marketing taking the place of email marketing?

     Isn’t social media marketing taking the place of email marketing? Actually, statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular and becoming even more so every day, but it is definitely not taking the place of social media marketing any…

  • Is email marketing still effective?

    Is email marketing still effective? Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending…

  • What are some general tips for social media success?

    What are some general tips for social media success? Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.

  • What are some common social media marketing mistakes business make?

    What are some common social media marketing mistakes business make? One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments…

  • How long does it take before I’ll start seeing results from social media marketing?

     How long does it take before I’ll start seeing results from social media marketing? With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember…

  • How much time should social media marketing take each week?

    How much time should social media marketing take each week? Timing is everything in social media marketing. The good news is, by using social media you have the opportunity to reach your specific audience in real-time. But even though there are many tools you can use to schedule and automate posts to save some time,…

  • What type of social media content converts best?

    What type of social media content converts best? Just like question #5, this one depends on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.

  • Should each department in my company have its own social media initiatives?

    Should each department in my company have its own social media initiatives? A company’s social media activities don’t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. Sending differing messages causes more confusion…

  • How can I take control of my brand online through social media marketing?

     How can I take control of my brand online through social media marketing? Taking “control” of your brand isn’t really possible anymore, thanks to social media. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. But what you can do…

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