Mindblown: a blog about philosophy.

Which metrics should I be looking at? The two most important metrics for email marketing are the open rate and the click-through rate. If your emails aren’t getting opened, subscribers will never see your full marketing message – and if they’re opening them, but not clicking through to your site, your emails aren’t converting.

Should I segment my email lists? If you have the resources to write that extra content, and the flexibility within your niche to divvy your subject matter up into segments, then by all means, yes! Segmenting your email list is a great way to personalize marketing messages according to subscribers’ individual interests, making them that…

How do I write a great marketing email? The single best piece of advice we can give when it comes to writing a marketing email is to keep the following in mind: The purpose of every email you write is to deepen your relationship with each individual subscriber. That means writing to them as if they…

How long should my emails be? The average person will only spend about 20 seconds reading an email, so use that as a guideline. If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the…

Should I use HTML or plain text-based emails? This is another case for A/B testing. There’s no one right answer, even though some people swear by the gorgeous, eye-catching images of HTML emails, and others maintain that simple text looks best in every email program and is never blocked like an image can be. Once…

How can I make sure my emails don’t end up in the spam folder? There are certain obvious email marketing no-nos to avoid, if you want to stay out of the spam folder – things like mentioning Viagra or writing in all caps. But spam filters are much more sophisticated now than they used to…

 What is the best day and time to send my marketing emails? Once again, the answer to this question differs from business to business. And once again, testing is the way to find out what works best. As a general rule, weekends and mornings seem to be the times when more emails are opened –…

How often should I send marketing emails? As often as you can, without getting annoying. How’s that for a vague answer? But it’s true – you want to send frequent emails, but not so frequent that people start unsubscribing or worse, marking them as spam. Where’s the happy medium? Unfortunately, it’s different for each business. 33% of…

Do I need to send an email newsletter?     For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one…

How should I grow my subscriber list? The best way to grow an email marketing list is to offer your audience an incentive in exchange for signing up to receive your emails. You can put this offer on your site, on your social media pages, on landing pages you create to get people excited – just get…