Mindblown: a blog about philosophy.
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How should I get started with content marketing?
How should I get started with content marketing? Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first. Without a clear plan in place, all the…
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What are the benefits of content marketing?
What are the benefits of content marketing? There are many reasons why your brand should create a content marketing strategy: Essentially, content marketing allows you to share your brand’s narrative directly with your audience.
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What qualifies as content?
What qualifies as content? When most people think of content marketing, they think of a blog. And blogs are certainly one of the easiest and most effective means of content marketing available. But they aren’t the only forms of content that can be employed in a content marketing strategy. Any valuable information, conveyed via any…
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What is content marketing exactly?
What is content marketing exactly? Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them…
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Content Marketing Questions
Content Marketing Questions The importance of content in an online marketing strategy has undergone a meteoric rise over the last few years, so it’s only natural that businesses have questions about just how to harness this marketing tool. And as usual, we’re here to help.
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What should my From line say?
What should my From line say? The most important thing to remember about your From email address is to make it recognizable. If subscribers see an unfamiliar name on the From line, they might just mark the email as spam. Your From line should either feature your company’s name, or an individual’s name, if you…
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How do I write a great call to action?
How do I write a great call to action? Your call to action should be very clear, and very simple. It should be somewhere towards the top of your email for those who won’t finish reading the whole email and then repeated again at the end for those who do read all the way through.…
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How can I increase my click-through rate?
How can I increase my click-through rate? Amazingly, people are much more likely to do something if you simply ask them to. By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate.
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How do I write a good subject line?
How do I write a good subject line? The best subject lines are short and to the point, accurately describing what’s in the email – but also catchy and intriguing, so the reader wants to know more. Once again, this is the perfect place for some A/B testing, to see which types of subject lines…
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How can I get subscribers to open my emails?
How can I get subscribers to open my emails? The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox.
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