Mindblown: a blog about philosophy.

 Is there a difference between B2C and B2B content marketing? Yes and no. The purpose of each is the same, but since the audience is different, your content will also vary. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of course, be more business-oriented.…

How can content marketing make me into an industry thought leader? There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Getting you known as an expert in your field is exactly what content marketing is meant to do. It’s what creates a sense of trust in…

How do I make my content engaging? The answer to this question depends a lot on your particular audience. What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Speak to your target audience’s pain points or interests, let them see that you understand them and want to help…

How important are keywords in content marketing? Despite the constant changes to Google’s algorithm, keywords are still important in content creation. This is called search engine optimization (SEO for short), and it’s the process of organically increasing your content’s visibility on search engines. While the standards have been somewhat relaxed so that words and phrases…

Do I need an editorial calendar? Some businesses swear by them, others not so much. How important an editorial calendar depends on your individual strategy. However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you…

Is guest blogging part of a content marketing strategy? Yes! Content creation is content creation, whether it’ll appear on your site or someone else’s. Of course, guest blogging is also an essential part of outreach or B2B PR, but the principles of content marketing still apply – you want to create valuable information that will help…

How important is it to share my content on social media? It’s not important – it’s essential. Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and…

How often should I post fresh content on my site? There is still a lot of debate surrounding this question – every industry and every demographic sees different content consumption patterns. But in general, fresh content should be posted no less often than twice a week. As for an upper limit, there is none –…

Do I need to constantly create new content? Yes and no. Content creation does need to be ongoing, but there are ways to streamline and simplify the process. One of the easiest and most effective ways of doing so is to repurpose content. This entails creating content in one form and then reworking it several…

What are the steps to developing a content marketing strategy? First, determine who your target audience is. Develop a customer persona to whom your content should speak. Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. Your content needs to…