My Blog

Mindblown: a blog about philosophy.

  • How search engines build their indexes 

    Each search engine has its own process for building a search index. Below is a simplified version of the process Google uses. Let’s break it down. URLs Everything begins with a known list of URLs. Google discovers these in many ways, but the three most common are:  Crawling Crawling is where a computer bot called a…

  • How do search engines make money?

    Search engines have two types of search results:  Each time someone clicks a paid search result, the advertiser pays the search engine. This is known as pay-per-click (PPC) advertising, and it’s why market share matters. More users mean more ad clicks and more revenue.

  • Search engine basics 

    Let’s begin by exploring what search engines are, why they exist, and how they make money.  What are search engines? Search engines are searchable databases of web content. They’re made up of two main parts:  What is the aim of search engines? Every search engine aims to provide the best, most relevant results for users. That’s partly…

  • How do I measure the success of my content marketing efforts – and my overall digital marketing efforts?

    How do I measure the success of my content marketing efforts – and my overall digital marketing efforts? Ultimately, the success of a digital marketing plan can be seen in the number of conversions it creates. But it can be difficult to track exact results, as a consumer needs several “touches” before finally deciding to…

  • How do I get people to read my content?

    How do I get people to read my content? Promoting your content through email and social media is vital, but even the best promotion efforts can be stalled by a lousy title. Make sure that the headline of your content is intriguing and informative. It should convey an idea of what the content contains, while…

  • What are some common content marketing mistakes?

    What are some common content marketing mistakes? The most common content marketing mistake is to fall back into the old habits of traditional marketing. Writing blog posts that are overly salesy, or that promote the company and its products excessively, is a big no-no. Content should be valuable to consumers, and sales pitches are not…

  • How can I create content that converts?

    How can I create content that converts? It’s important to remember that content marketing is just one step in the conversion funnel. It’s only through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design that prospective customers are led to convert. That said, content marketing is vital in the conversion…

  • Is short-form or long-form content better?

    Is short-form or long-form content better? Much debate surrounds this topic. Some studies seem to suggest that short and sweet is best – that consumers want to skim a short blog and be able to get the message quickly. Other research shows that long, in-depth, detailed posts are best at converting. Our answer? Find out…

  • How can I incorporate big content into my content marketing plan?

    How can I incorporate big content into my content marketing plan? Big content, such as that contained in white papers and ebooks, is an important part of any content marketing strategy. Not only does it demonstrate to your audience that you are enough of an expert in your field to be able to write an…

  • Should I create timely content or evergreen content?

    Should I create timely content or evergreen content? The answer here is a definite…both! It’s important to have content addressing current events and new developments in your industry – that’s a great way to draw traffic to your site through social media and online searches. But it’s also important to create evergreen content that will…

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