Mindblown: a blog about philosophy.
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5. Make it unique
If you base the entirety of your content on top-ranking pages, you’ll end up with copycat content. This content fails to stand out from the crowd or offer anything unique. Copycat content is a problem for SEO because people have no incentive to link to it. And links are important because they’re a ranking factor.…
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4. Cover the topic in full
If you’ve got expertise covered, it’s time to create the type of content searchers want to see. Analyzing search intent gives you a high-level idea of this, but it doesn’t reveal all. That’s a problem because the best result for a query covers everything searchers want to know. Here are two ways to find important sub-topics…
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3. Check your expertise
Google uses signals that help determine content that demonstrates expertise.[1] This is more important for topics that could impact a reader’s happiness, health, or wealth. Google calls these Your Money or Your Life (YMYL) topics. Here’s what Google says about expertise for YMYL and non-YMYL topics: Use the flowchart below to decide if and how to…
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2. Analyze search intent
Understanding search intent means figuring out what the searcher is looking for. You need to do this because your chances of ranking are slim if your content doesn’t align with it. The keyword itself often reveals intent. For example, it’s clear that people searching for “SEO tips” want a list of SEO tips. But it’s less…
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How to create SEO content
How to create SEO content Crafting SEO content is about giving searchers what they want and making it “sticky.” If you can share unique insights and expertise on top of that, even better. Let’s go through the process in more detail. 1. Choose a proven topic You should already have a proven topic if you’ve…
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SEO content basics
What is SEO content? SEO content is content designed to rank in search engines. It could be a blog post, product or landing page, interactive tool, or something else. Why is SEO content important? Not all content ranks and gets traffic from organic search. Only content crafted for searchers about topics they’re searching for does…
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Keyword research tools
Keyword research is practically impossible to do without specialized tools. And if you’re only starting out or have a tight budget, here are some free keyword research tools for you: And once you get truly serious about growing the search traffic of your website, make sure to sign up for Ahrefs and give Keywords Explorer a spin. This…
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How to prioritize keywords
Prioritizing your list of keywords and deciding where you should invest your efforts first is probably the least straightforward and extremely “individual” part of the keyword research process. There are just too many things to consider: That last point is a particularly important one. While search volume, traffic potential, ranking difficulty, and search intent are…
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How to target keywords
How to target keywords A very important step in analyzing keywords is to identify what kind of page you’ll need to create in order to maximize your chances to rank. And if you can use that page to target a group of relevant keywords all at once. Or perhaps create a few additional pages to…
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Traffic Potential
The U.S. search volumes of the following two keywords are nearly equal: Which means that the amount of search traffic that you may get from targeting each of them should also be nearly equal, right? Well, not quite. Let’s take the top-ranking pages for each of these keywords and compare how much search traffic they get…
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