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  • 2. HubSpot

    HubSpot provides a powerhouse of tools to help marketers, but the Hubspot CRM is particularly popular due to its powerful features. The HubSpot CRM provides email tracking & notifications, prospect tracking, meeting scheduling, and a live chat option. Furthermore, HubSpot’s ease of use makes the platform stand out from competitors. The best part about the HubSpot CRM…

  • 1. Canva

    Steve Jobs once said, “Simplicity is the ultimate sophistication.” Canva makes creating design elements simple with a sophisticated platform. If you can not draw a stick figure, don’t worry. The Canva repository of designs allows you to choose and edit a design without specific skills to create a stunning pixel-perfect design. Additionally, Canva provides graphic animation, infographics,…

  • Top Digital Marketing Tools

    The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to automate repetitive tasks, augment our skills, collaborate more effectively, and scale what we’re doing right. And when it comes to digital marketing tools, you have…

  • Additional technical projects

    The projects we’ll talk about in this chapter are all good things to focus on, but they may require more work and have less benefit than the “quick win” projects from the previous part. That doesn’t mean you shouldn’t do them. This is just to help you get an idea of how to prioritize various…

  • Technical SEO quick wins

    One of the hardest things for SEOs is prioritization. There are a lot of best practices, but some changes will have more of an impact on your rankings and traffic than others. Here are some of the projects I’d recommend prioritizing. Check indexing Make sure pages you want people to find can be indexed in…

  • Understanding indexing

    In this chapter, we’ll talk about how to make sure your pages are indexed and check how they’re indexed. Robots directives A robots meta tag is an HTML snippet that tells search engines how to crawl or index a certain page. It’s placed into the <head> section of a webpage and looks like this: <meta name=”robots”…

  • Understanding crawling

    In this chapter we’ll cover how to make sure search engines can efficiently crawl your content. How crawling works Crawling is where search engines grab content from pages and use the links on them to find even more pages. There are a few ways you can control what gets crawled on your website. Here are…

  • Technical SEO basics

    What is technical SEO? Technical SEO is the process of optimizing your website to help search engines like Google find, crawl, understand, and index your pages. The goal is to be found and improve rankings. How complicated is technical SEO?  It depends. The fundamentals aren’t really difficult to master, but technical SEO can be complex…

  • Link building tools

    While it is technically possible to build links with just a bit of brain power and a Gmail account, there are a number of link building tools that will help make the process of acquiring links much easier. Here are some free ones:  And here are some premium ones: Let’s wrap this up This guide turned out…

  • Best link building strategies

    In part two, I listed a few dozen link building tactics and strategies for you to explore. But which of them are the best and most effective ones? Here at Ahrefs, we’re big advocates of the following four: 1. Pursuing competitors’ links Competitor link research is one of the most fundamental activities in link building.…

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