Mindblown: a blog about philosophy.

What is the most effective digital marketing strategy? The most effective digital marketing strategy is the one which aligns best with your brand, audience, and campaign objectives. This could be a content marketing strategy which uses content such as blogs and whitepapers to engage audiences, or an event-based strategy which creates buzz around product launches…

Digital marketing is constantly evolving, and it can be difficult to keep up with the latest trends. It can also be tough to create engaging content and break through the clutter. After all, there may be dozens or hundreds of brands promoting their offerings to your target audience. To ensure your digital marketing strategy drives…

To stay with the example of a content marketing campaign, once you have established what needs to be created, you’ll need to establish how that work will be executed and delivered. This generally means considerations around: Once you’ve considered the above alongside your objectives, personas, and audit you can finalize your plan for exactly what…

Now it’s time to build a digital marketing strategy, you need to pull everything together. Regardless which of our 11 digital marketing strategies you have chosen, establishing goals, defining audiences and establishing what you need to create is vital. 1. Set goals and objectives. Before you decide on a digital marketing strategy, establish and document…

Put simply, earned media is coverage of your business, products or events written by a third party and which you have not paid for. In digital marketing, it’s best described as PR which you outreach to the media. When the content is picked-up by a publication and written up for their own site, that’s earned…

Chatbots and messaging apps have become more common in the past decade and are now seen as a valuable marketing, as well as customer service, tool. Some 1.4 billion people who use messaging apps are happy to speak with chatbots[1]. Brands use chatbots to: But despite these different uses it’s worth considering research from chatbot…

There’s nothing like an event to create buzz around a product. Of course, trade shows have always been a thing, most notably the International CES tech show. But Apple redefined such events for an online audience with its series of high-profile iPhone and Mac launches throughout the 2010s and into the 2020s, often watched by up…

Video used to promote your products, services, and brand may include product demos, interviews with thought leaders in your industry, customer testimonials, or how-to videos. You can add videos to your website, PPC landing pages, or social media outlets to encourage more conversions and sales. KPIs may include: Why use video marketing?

Pay-per-click advertising or PPC is a strategy in which you (the advertiser) pay every time a user clicks on one of your online ads. It’s often done through Google Ads, Bing Ads, or other search engines, and it can be an effective way to reach people who are searching for terms related to your business.…