Is email marketing still effective?

Is email marketing still effective?

Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.

Here are some stats to keep in mind, according to Hubspot:

• There are four billion daily email users
• 77% of marketers have seen an increase in email engagement over the last 12 months.
• Smartphone users prefer to receive brand communications over email.
• Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.