How to create SEO content

How to create SEO content

Crafting SEO content is about giving searchers what they want and making it “sticky.” If you can share unique insights and expertise on top of that, even better. Let’s go through the process in more detail.

1. Choose a proven topic

You should already have a proven topic if you’ve done keyword research. This is something with traffic potential, business potential, and ranking potential.

Here’s a proven topic for a baking supplies store:

It has good business and traffic potential and looks easy to rank for based on its Keyword Difficulty (KD) score.

To find it, we:

1. Plugged the seed keyword “bakery” into Ahrefs’ Keywords Explorer
2. Checked the Matching Terms report.
3. Filtered for keywords with good traffic potential and low KD

DID YOU KNOW?

Keyword Difficulty (KD) scores in Ahrefs are based on the number of backlinks to the top-ranking pages. It’s a helpful way to refine lists of keywords. Still, it’s always worth investigating ranking difficulty further before pursuing a topic. Learn more in our Keyword Difficulty guide.

Finally, we checked the top-ranking pages and their stats in the SERP overview. As many have few or no backlinks and are from unknown brands, it seems quite a promising keyword.