How often should I send marketing emails?

How often should I send marketing emails?

As often as you can, without getting annoying. How’s that for a vague answer? But it’s true – you want to send frequent emails, but not so frequent that people start unsubscribing or worse, marking them as spam. Where’s the happy medium? Unfortunately, it’s different for each business. 33% of marketers in 2023 send weekly emails, while 26% send emails multiple times per month. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to.