Category: 3. How to Do Keyword Research for SEO

Keyword research is practically impossible to do without specialized tools. And if you’re only starting out or have a tight budget, here are some free keyword research tools for you: And once you get truly serious about growing the search traffic of your website, make sure to sign up for Ahrefs and give Keywords Explorer a spin. This…

Prioritizing your list of keywords and deciding where you should invest your efforts first is probably the least straightforward and extremely “individual” part of the keyword research process. There are just too many things to consider: That last point is a particularly important one. While search volume, traffic potential, ranking difficulty, and search intent are…

How to target keywords A very important step in analyzing keywords is to identify what kind of page you’ll need to create in order to maximize your chances to rank. And if you can use that page to target a group of relevant keywords all at once. Or perhaps create a few additional pages to…

The U.S. search volumes of the following two keywords are nearly equal: Which means that the amount of search traffic that you may get from targeting each of them should also be nearly equal, right? Well, not quite. Let’s take the top-ranking pages for each of these keywords and compare how much search traffic they get…

Having access to millions of keyword ideas is all well and good. But how do you know which ones are best? After all, going through them all by hand will be a near-impossible task. The solution is simple: Use SEO metrics to narrow things down and separate the wheat from the chaff before adding them…

Keyword research starts from putting yourself in the shoes of your customers. What words and phrases might they use to find solutions to their problems? Plug these into a keyword research tool like Ahre Keywords Explorer, and you’ll find thousands more relevant keyword ideas on top of what you just brainstormed. It’s a simple process, but…

If you’re new to SEO, you’re probably wondering what keyword research even is and why it is so important. Well, this short chapter is for you. Otherwise, just skip to the next one. What is keyword research? Keyword research is the process of discovering valuable search queries that your target customers type into search engines like…