Category: 2. SEO fundamentals

Before we dive into how to do SEO, it’s worth taking a minute to understand how to track and measure SEO performance. This is never easy, and what we’ll cover here is a very high-level overview.  Organic traffic Let’s start with the obvious one. If organic traffic is going up, you’re doing something right. You can track…

Having a website set up for SEO success will help Google crawl and index your pages. But submitting your site to Google can speed up this process further. That’s because this helps Google find your website even if it has no backlinks.  Finding or creating a sitemap Sitemaps list the important pages on your website…

Google wants to rank pages that give visitors a positive experience.[2] Let’s look at a few ways to do this.  Use HTTPS Nothing is worse for visitors than their personal data being susceptible to hackers. Always encrypt your site with SSL/TLS. Choose an appealing design Nobody wants to visit a website that looks like it’s from the…

Doing SEO is much easier when your website is properly set up for SEO success. Let’s look at a few ways to do that. Get a good domain Most domains are fine for SEO, so don’t panic if you already have one. But if you’re still shopping around, keep these two elements of a good domain…

What is SEO? Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s organic results. Why is SEO important? People are likely searching for what you do, and you can attract customers by ranking for…