Category: 1. Basic Of SEO

Google tailors search results for each user. It uses information such as your location, language, and search history to do this.[9] Let’s take a closer look at these things. Location Google uses your location to personalize the results for searches with local intent. That’s why all results for “italian restaurant” are from or about local restaurants.…

How search engines rank pages  Discovering, crawling, and indexing content only make up the first part of the puzzle. Search engines also need a way to rank matching results when a user performs a search. This is the job of search algorithms. What are search algorithms? Search algorithms are formulas that match and rank relevant results…

Each search engine has its own process for building a search index. Below is a simplified version of the process Google uses. Let’s break it down. URLs Everything begins with a known list of URLs. Google discovers these in many ways, but the three most common are:  Crawling Crawling is where a computer bot called a…

Search engines have two types of search results:  Each time someone clicks a paid search result, the advertiser pays the search engine. This is known as pay-per-click (PPC) advertising, and it’s why market share matters. More users mean more ad clicks and more revenue.

Let’s begin by exploring what search engines are, why they exist, and how they make money.  What are search engines? Search engines are searchable databases of web content. They’re made up of two main parts:  What is the aim of search engines? Every search engine aims to provide the best, most relevant results for users. That’s partly…