Category: 4. Technical SEO Guide
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Additional technical projects
The projects we’ll talk about in this chapter are all good things to focus on, but they may require more work and have less benefit than the “quick win” projects from the previous part. That doesn’t mean you shouldn’t do them. This is just to help you get an idea of how to prioritize various…
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Technical SEO quick wins
One of the hardest things for SEOs is prioritization. There are a lot of best practices, but some changes will have more of an impact on your rankings and traffic than others. Here are some of the projects I’d recommend prioritizing. Check indexing Make sure pages you want people to find can be indexed in…
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Understanding indexing
In this chapter, we’ll talk about how to make sure your pages are indexed and check how they’re indexed. Robots directives A robots meta tag is an HTML snippet that tells search engines how to crawl or index a certain page. It’s placed into the <head> section of a webpage and looks like this: <meta name=”robots”…
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Understanding crawling
In this chapter we’ll cover how to make sure search engines can efficiently crawl your content. How crawling works Crawling is where search engines grab content from pages and use the links on them to find even more pages. There are a few ways you can control what gets crawled on your website. Here are…
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Technical SEO basics
What is technical SEO? Technical SEO is the process of optimizing your website to help search engines like Google find, crawl, understand, and index your pages. The goal is to be found and improve rankings. How complicated is technical SEO? It depends. The fundamentals aren’t really difficult to master, but technical SEO can be complex…