Category: 2. On-Page SEO Guide

A featured snippet answers the searcher’s question with a short answer. Goo0gle pulls them from web search listings, and they almost all come from one of the pages ranking in the top 10. This means you can shortcut your way to the top position by winning the snippet. The best featured snippet opportunities tend to be…

If you’ve set up your website for SEO success, your URL structure should be sound. But you still need a descriptive slug for each page. Google says to use words that are relevant to your content. Often the easiest way to do that is to use your target keyword.  Optimize your images Images from your pages…

Title tags are often the main piece of information used to decide which result to click on. This is why you need to make them compelling. Here are a few tips: You should set a title tag on every indexable page. If you like, you can use refs’ Site Audit to find pages with title tag issues like being…

Although Google looks at keywords on your page, repeating keywords is not on-page SEO. Doing too much of this will actually harm your rankings. So let’s run through some sensible optimizations that will make a positive difference.  Use an H1 tag for your page title Heading tags, including the H1, help Google understand the content on your…

What is on-page SEO? On-page SEO is anything you can do on the page itself to improve its rankings. It focuses on helping Google and searchers better understand and digest your content. Why is on-page SEO important? Google looks at things you can influence with on-page SEO to decide if your page is a relevant…