Category: 1. SEO Content Guide

Content doesn’t stay fresh forever. That’s an issue if you’re targeting a fast-moving topic. It means you’ll have to work to keep your content updated to keep Google and searchers happy. For example, the estimated traffic trend for our list of top Google searches goes up and down. This happens because the topic demands fresh content.…

People aren’t going to stick around for something they find confusing or hard to read. That’s bad because Google uses interaction data to assess relevance. If searchers abandon your content like the Titanic, that’s unlikely to help SEO. Here are a few tips for making content more “sticky”: Tools like Hemmingway and Grammarly can help with simplification and spell checks.…

If you base the entirety of your content on top-ranking pages, you’ll end up with copycat content. This content fails to stand out from the crowd or offer anything unique. Copycat content is a problem for SEO because people have no incentive to link to it. And links are important because they’re a ranking factor.…

If you’ve got expertise covered, it’s time to create the type of content searchers want to see. Analyzing search intent gives you a high-level idea of this, but it doesn’t reveal all. That’s a problem because the best result for a query covers everything searchers want to know. Here are two ways to find important sub-topics…

Google uses signals that help determine content that demonstrates expertise.[1] This is more important for topics that could impact a reader’s happiness, health, or wealth. Google calls these Your Money or Your Life (YMYL) topics. Here’s what Google says about expertise for YMYL and non-YMYL topics: Use the flowchart below to decide if and how to…

Understanding search intent means figuring out what the searcher is looking for. You need to do this because your chances of ranking are slim if your content doesn’t align with it. The keyword itself often reveals intent. For example, it’s clear that people searching for “SEO tips” want a list of SEO tips. But it’s less…

How to create SEO content Crafting SEO content is about giving searchers what they want and making it “sticky.” If you can share unique insights and expertise on top of that, even better. Let’s go through the process in more detail. 1. Choose a proven topic You should already have a proven topic if you’ve…

What is SEO content? SEO content is content designed to rank in search engines. It could be a blog post, product or landing page, interactive tool, or something else. Why is SEO content important? Not all content ranks and gets traffic from organic search. Only content crafted for searchers about topics they’re searching for does…