Category: Email Marketing Questions

How can I make sure my emails don’t end up in the spam folder? There are certain obvious email marketing no-nos to avoid, if you want to stay out of the spam folder – things like mentioning Viagra or writing in all caps. But spam filters are much more sophisticated now than they used to…

 What is the best day and time to send my marketing emails? Once again, the answer to this question differs from business to business. And once again, testing is the way to find out what works best. As a general rule, weekends and mornings seem to be the times when more emails are opened –…

How often should I send marketing emails? As often as you can, without getting annoying. How’s that for a vague answer? But it’s true – you want to send frequent emails, but not so frequent that people start unsubscribing or worse, marking them as spam. Where’s the happy medium? Unfortunately, it’s different for each business. 33% of…

Do I need to send an email newsletter?     For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one…

How should I grow my subscriber list? The best way to grow an email marketing list is to offer your audience an incentive in exchange for signing up to receive your emails. You can put this offer on your site, on your social media pages, on landing pages you create to get people excited – just get…

 Can I buy a list when I’m just starting out with email marketing? It can be tempting, but you’ve got to resist that temptation. The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. First of all, many email service providers won’t even allow…

 Isn’t social media marketing taking the place of email marketing? Actually, statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular and becoming even more so every day, but it is definitely not taking the place of social media marketing any…

Is email marketing still effective? Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending…