Category: Content Marketing Questions

How do I measure the success of my content marketing efforts – and my overall digital marketing efforts? Ultimately, the success of a digital marketing plan can be seen in the number of conversions it creates. But it can be difficult to track exact results, as a consumer needs several “touches” before finally deciding to…

How do I get people to read my content? Promoting your content through email and social media is vital, but even the best promotion efforts can be stalled by a lousy title. Make sure that the headline of your content is intriguing and informative. It should convey an idea of what the content contains, while…

What are some common content marketing mistakes? The most common content marketing mistake is to fall back into the old habits of traditional marketing. Writing blog posts that are overly salesy, or that promote the company and its products excessively, is a big no-no. Content should be valuable to consumers, and sales pitches are not…

How can I create content that converts? It’s important to remember that content marketing is just one step in the conversion funnel. It’s only through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design that prospective customers are led to convert. That said, content marketing is vital in the conversion…

Is short-form or long-form content better? Much debate surrounds this topic. Some studies seem to suggest that short and sweet is best – that consumers want to skim a short blog and be able to get the message quickly. Other research shows that long, in-depth, detailed posts are best at converting. Our answer? Find out…

How can I incorporate big content into my content marketing plan? Big content, such as that contained in white papers and ebooks, is an important part of any content marketing strategy. Not only does it demonstrate to your audience that you are enough of an expert in your field to be able to write an…

Should I create timely content or evergreen content? The answer here is a definite…both! It’s important to have content addressing current events and new developments in your industry – that’s a great way to draw traffic to your site through social media and online searches. But it’s also important to create evergreen content that will…

 Is there a difference between B2C and B2B content marketing? Yes and no. The purpose of each is the same, but since the audience is different, your content will also vary. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of course, be more business-oriented.…

How can content marketing make me into an industry thought leader? There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Getting you known as an expert in your field is exactly what content marketing is meant to do. It’s what creates a sense of trust in…

How do I make my content engaging? The answer to this question depends a lot on your particular audience. What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Speak to your target audience’s pain points or interests, let them see that you understand them and want to help…