Email marketing is the practice of sending promotional and informational emails to build relationships with your audience, convert prospects into buyers, and turn one-time buyers into loyal fans of your brand.
These emails may discuss exclusive deals, promote website content, upcoming sales, or general messages on the behalf of your business.
Why use email marketing?
- Traffic to your website. Your emails should contain links to pages on your website. Key performance indicators include the open rate (how many recipients opened your email) and the click-through rate (the ratio of users who click on a link in the email to the number of users who opened the email).
- Cost effective. Compared to other marketing strategies like direct mail, SEM or SMM, email marketing usually is cost-effective. Your investment will include a subscription to email marketing software that sends thousands of emails simultaneously, and the cost of someone to administer the program.
- Delivers targeted messages. Everyone on an email list has opted-in to receive information. Which means: They want to hear from you! By further segmenting your list, you can deliver super-targeted information that is likely to be well-received.
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