Social media marketing uses social media platforms like Facebook, Twitter, LinkedIn, and Instagram to:
- Promote your content, products or services
- Build brand awareness and visibility
- Gain fans or followers
- Engage current and prospective customers
- Drive traffic to your website.
It requires an ongoing advertising spend and, most of the time, a website landing page designed specifically for users from that ad spend. As soon as your advertising spend ends, the website traffic, likes, and followers end as well.
Why use social media marketing?
- Cost-effective marketing. With a relatively low budget, you can use social media marketing to expose your audience to your brand even when they’re not thinking about it. You will, however, need to incorporate A/B testing, or some other form of optimization, in order to get the most out of your ad spend and achieve high conversion rates.
- Audience interaction. About 45% of the world’s population uses social media, and most of them use it about three hours per day. Choose the right channel(s), do some research on how the advertising platform works, and take advantage of the opportunity to interact directly with your audience.
- Improved brand loyalty. Research indicates that 71% of people who have a positive experience with a brand on social media are likely to recommend that brand to friends and family.
Leave a Reply