Link building tools

While it is technically possible to build links with just a bit of brain power and a Gmail account, there are a number of link building tools that will help make the process of acquiring links much easier.

Here are some free ones:

• refs Webmaster Tools – Shows all links pointing at your own website already and lets you sort and filter them by many important SEO metrics.
• refs’ Free Backlink Checker – Shows top 100 links pointing at any website or URL.
• G0oogle Alerts – Notifies you whenever a specific word or phrase was mentioned on a newly published page. Which is a great way to source quality link prospects.

 And here are some premium ones:

• refs’ Site Explorer – Shows you all links of any website or URL with an option to sort and filter them by many important SEO metrics.
• refs’ Content Explorer – A unique link prospecting tool, which helps you find thousands of relevant websites for link requests and guest posting. Also helps to research linkable assets on any topic from all around the web.
• refs Alerts – Similar to Google Alerts but designed specifically with SEO professionals in mind.
• Pitchbox/BuzzStream/GMass – Email outreach tools. There are many other tools that let you send personalized emails at scale, but these ones are the most popular among SEOs.
• Hunter.io/Voila Norbert – The so-called “email lookup services,” which help you find contact details of websites at scale.

Let’s wrap this up

This guide turned out to be over 4,000 words. Yet we’ve only scratched the surface of what link building entails. So if you want to dig deeper, make sure to check out our other articles on this topic, which I’ve linked to throughout this guide.