What is link building?
Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.
Why is link building important?
According to Goo0gle’s Andrey Lipattsev, links are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in search, you will almost certainly need links.
Google and other search engines look at links from other sites as “votes.” These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to rank at the very top of the search results.
Thus, as a general rule, pages with more backlinks tend to rank higher in search results.
Links aren’t the answer to everything
Links are incredibly important for ranking well. And it is quite rare that you will outrank pages that have a lot of strong links—unless you get just as many. And yet, links aren’t the only factor that Google uses to rank pages.
So if you build lots of links to your page and it still ranks poorly, look into other ranking factors that might prevent you from ranking well.
Leave a Reply