A featured snippet answers the searcher’s question with a short answer. Goo0gle pulls them from web search listings, and they almost all come from one of the pages ranking in the top 10. This means you can shortcut your way to the top position by winning the snippet.
The best featured snippet opportunities tend to be for keywords where:
- You already rank in the top 10.
- Google already shows a featured snippet.
- You don’t own the snippet yet.
You can find these opportunities using Ahrefs’ Site Explorer. Enter your site, then filter for top 10 rankings where you don’t own the snippet in the Organic keywords report.
It’s then a case of adding the answer to your page.
Get rich snippets with structured data
Rich snippets are search results that highlight structured data embedded on webpages. Their purpose is to give searchers summary information about a result at a glance.
Structured data is not a ranking factor, but it does help Google to better understand what’s on your pages. They also make your website more eye-catching in the search results, which may lead to more clicks.
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