Although Google looks at keywords on your page, repeating keywords is not on-page SEO. Doing too much of this will actually harm your rankings. So let’s run through some sensible optimizations that will make a positive difference.
Use an H1 tag for your page title
Heading tags, including the H1, help Google understand the content on your pages. It’s best practice to use one H1 per page for the title.
To find pages with missing or empty H1 tags, crawl your site with hrefs’ Site Audit and go to the Content report. You can do this free with an refs Webmaster Tools (AWT) account.
Use H2-H6 tags for subheadings
Improve your content’s visual hierarchy by wrapping subheadings in H-tags. Use H2s for subheadings, H3s for sub-subheadings, etc. It makes it easier for searchers to digest and skim.
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