Video used to promote your products, services, and brand may include product demos, interviews with thought leaders in your industry, customer testimonials, or how-to videos.
You can add videos to your website, PPC landing pages, or social media outlets to encourage more conversions and sales.
KPIs may include:
- Engagement. Time spent watching the video.
- View count. How many times it was watched.
- Click-through rate. How many users clicked through to the website.
- Conversion rate. Number of leads, prospects, or customers content generates.
Why use video marketing?
- Improved SEO. Marketers are 53 times more likely to end up on the first page of Google results if they utilize a video on their website, because including a video in a website improves SEO, which improves the page’s rank.
- Increased conversion rates. When marketers include video on a landing page, it can increase conversion rates by up to 34%.
- Improved brand association. In addition to better conversion rates, brand association increases 139% after watching a video. When consumers watch a video, 92% share that video with others.
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