Content doesn’t stay fresh forever. That’s an issue if you’re targeting a fast-moving topic. It means you’ll have to work to keep your content updated to keep Google and searchers happy.
For example, the estimated traffic trend for our list of top Google searches goes up and down.
This happens because the topic demands fresh content. Searchers don’t want a list of the top Google searches from yesteryear; they want something up to date. Each dip happened when our content became stale, and each rise happened when we updated the page.
If you’re a WordPress user, you can keep an eye on declining rankings with our free WordPress SEO plugin. Just set a target keyword for each page, and it’ll tell you if rankings start to tank. You can then investigate whether this is because the content needs refreshing.
Leave a Reply