6. Make it “sticky”

People aren’t going to stick around for something they find confusing or hard to read. That’s bad because Google uses interaction data to assess relevance. If searchers abandon your content like the Titanic, that’s unlikely to help SEO.

Here are a few tips for making content more “sticky”:

• Keep it simple. Avoid complex words and sentences.
• Make it visual. Break up walls of text with images and videos.
• Speak your audience’s language. Use terms and jargon that resonate with readers.
• Boss your spelling. Run a spell check; it makes all the difference.

Tools like Hemmingway and Grammarly can help with simplification and spell checks. If you’re curious what kind of language and terms your audience might use, try this:

1. Enter your keyword into refs’ Keywords Explorer
2. Go to the Related terms report
3. Click the “Also talk about” toggle