3. ABM.

Account based marketing (ABM) is a powerful B2B marketing strategy that targets specific accounts you select. It’s intended to help sales and marketing teams move prospects through the sales funnel quickly. With ABM, you target the accounts that are most important to you.

Why use account-based marketing?

• Personalization. ABM does not take a generic approach to marketing. Instead, it creates personalized messaging for target accounts. You use what you know about your customer and tailor your campaign to meet their particular needs.
• Collaboration. With ABM, sales and marketing teams work together to identify key accounts and design personalized campaigns for them. ABM encourages teamwork as teams focus on moving accounts through the sales pipeline.
• Shorter sales cycles. The B2B sales process is often slow because there are multiple stakeholders involved in making a final purchase decision. With ABM, the sales cycle is expedited because the primary decision maker, and all other relevant prospects, can be nurtured simultaneously with content created specifically for them.